Using content to build community at Cause2Mkt
Last night I had the amazing good fortune to present for the good folks behind Cause2Mkt, which is a really neat initiative that presents technology training topics for agents of social change. I’d highly suggest checking out their upcoming events. They rock.
We gathered at Toronto’s Centre for Social Innovation, in a beautiful hardwood and brick studio room. CSI is a luvverly place to host a meeting, present, hang out, work, eavesdrop…. We did some filming for another project there earlier in the week and the experience was top notch. Be sure to sign up for their newsletter, as they host a ton of great events.
My workshop focused on the need for online community builders to consider the importance of great content in their outreach strategies. I presented my work as the Community Manager with Totally ADD, among other examples of innovative community initiatives.
And, as promised to the attendees, I’m pleased to provide my deck. I’ve included some of the links at the bottom of this post, since some weren’t embedded in the slides.
And here are some of the links mentioned above:
Totally ADD
The inaugural Old Spice video
The much more entertaining Totally ADD version
Cystic Life: A social network for the Cystic Fibrosis Community
Classroom 2.0: a worldwide social network for educators
CommunitySpark: a great site for aspiring community managers
The Community Roundtable: A peer network for community managers and social media practitioners
To the participants – thank you so much for being amazing people to talk to! And to Donnie and Maureen – thank you so much for the opportunity (and the cookies).
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Tags: ADHD, Cause2Mkt, Centre for Social Innovation, change agents, community management, community manager, content, strategy, Totally ADD
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