I’ll admit to occasionally trying to capture a flattering snap with PhotoBooth. Instagram. Hipstamatic.Trying being the operative word, as it’s hard to coordinate the pressing of the right button with the perfect facial expression and not spilling the wine. And the resulting photos are rarely of the calibre that you’d want increased to 500 x 500 on a website or other piece of collateral. For one thing, I’ve realized that my eyes don’t always look in the same direction. This is a problem. This has nothing to do with the wine.Even when there are a zillion photography apps to convince us that we’re Annie Leibovitz, there’s really nothing like the quality of a pro head shot.
A while ago, I wrote about not using stock photography on your website to convince visitors that there are actually people that work at your company. I’m going to take that one further and suggest that whether you’re on the speaker circuit or belong to a LinkedIn group – your photo matters enough to warrant paying a pro to have a go. And before all y’all speed on down to the WalMart Photo Studio, check your local listings to see who might be available in your area. A new business? A student looking to bolster their portfolio?
According to this post from Vivian Giang of Business Insider, heatmap research proves that the profile photo is the most important part of your LinkedIn profile, and critical in the recruitment process. Eye-tracking techniques measured where a sample of recruiters looked when scanning a potential hire’s profile, and the results point squarely at that head shot. Discriminatory? Maybe – but probably not the place to take a chance on not having a picture, or displaying one that shows you in an unflattering light.
I spoke with lifestyle photographer extraordinaire Michel Feist about the pros of hiring a pro. Michel runs her company, Ampersand Grey, out of Edmonton, Alberta. As well as being a top-notch shutterbug, Michel is a talented designer who has done some really interesting branding work. When I caught up with her, she was jetting off to a shoot in San Francisco but had time to give me a bit of insight:
Why do so many self portraits veer to the ridiculous?
I think most people feel uncomfortable in front of the camera so they act silly or over exaggerate an awkward pose so they don’t feel as weird taking a picture of themself.
What can a pro capture that my PhotoBooth can’t?
You’re kidding right?
What should a social media profile/conference pic say about it’s subject?
For small business I see the “avatar” picture as a mini billboard for your brand. If you’re quirky, show quirky. If you’re a fashion blogger you should probably show a glimpse into your style. Being current is the best part of social media, this isn’t a business card you just printed 1,000 of. Change it up and have some fun!
The key takeaways?
* Market yourself with a head shot that does justice to your beauty and ingenuity. No bedazzling required.
* A pro can bring out the best in your bad self. Hire one and be rest assured that people aren’t coming to your session just to see your nipples or the moustache you thought you waxed.
* An effective visual you is a critical component of your personal brand.
Say cheese. Don’t be cheese.