Usually I like October. I enjoy cramming my ham hocks back into jeans. I enjoy the plethora of boot styles to gawk at behind storefronts. And I love Hallowe’en and great costumes and candy and Dachshunds dressed up like hot dogs. This year, I’m in a bit of a funk. Not a funky, James Brown [...]
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3 Questions That Will Put the Funk Back in Your Hammer Pants
October 17, 2011Categories: 2011, Rants!, social media, unmarketing
Tags: Annelise Larsen, creative strategy, James Brown, Jelly Helms, Khayyam Wakil, MC Hammer, Mosoconf, motivation, Robot Stories, Saul Colt
Comments: 2 Comments
Facing Facebook for Small Business: Workshop Slides
March 25, 2011Here are the slides from Facing Facebook for Small Business, delivered to fabulously fun peeps at the Fernie Chamber of Commerce on Thursday, March 24. And some cool links: Facebook Demographics 2011 How to Use Facebook Social Plug-Ins on your Website
Categories: 2011, Facebook, social media
Tags: Aerin Guy, Facebook, Facebook Pages, Fernie Chamber of Commerce, social media, SpaceRace
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Going Social with the Fernie Chamber of Commerce
February 24, 2011This morning, in the most frigid of weather conditions, members of the Fernie Chamber of Commerce came out to hear me wax strategic on social media, Web 2.0, and the potential of the internet for small businesses. Despite a weird orange LCD effect on the presentation slides, it was a nice opportunity to share ideas [...]
Categories: 2011, Mad skillz, social media
Tags: Aerin Guy, Fernie Chamber of Commerce, Going Social, workshops
Comments: 2 Comments
Your coworkers are your…Facebook friends? Branch Out blurs the lines
January 14, 2011I discovered Branch Out today. Well, rather it discovered me in an invitation to connect with a friend who works in a similar industry to me. So I did. I was awarded a Super Connector badge. I discovered 8 other friends who’d also signed up. I imported my LinkedIn profile….. Wait a minute….I imported my [...]
Categories: 2011, Facebook, social media
Tags: Branch Out, business, digital profiles, Facebook, Kenny Powers, LinkedIn
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The SpaceRace 2011 Reading List and SpaceReads Book Chat
January 13, 2011Grab your monocles and rubber thimbles, friends, because it’s time to announce the SpaceRace 2011 Reading List. We’ve carefully selected some top notch titles to work through this year. Some are brand new. Others are a little longer in the tooth, but all promise to bring insight to your marketing and communications practice. Since we’re [...]
Categories: 2011, amazing reads, social media
Tags: Aerin Guy, Anthony D Williams, Christakis & Fowler, Connected, David Meerman Scott, Designing for the Social Web, Don Tapscott, Joshua Porter, Kevin Bacon, Kevin Kelly, Macrowikinomics, Real Time Marketing and PR, SpaceReads, UStream, What Technology Wants
Comments: 3 Comments
You’re not the Pied Piper of me, Klout
January 7, 2011Influence is the conversation of the day, my friends: who’s got it, who needs it, and what numbers such as a Klout score actually mean. We can’t resist knowing how we rate. Technology gives us access to many more friends of friends of friends, but I’m not convinced that these linkages provide the strong and [...]
Categories: 2011, Rants!, social media
Tags: Christakis & Fowler, collaboration, Connected, Influence, influence marketing, Klout, Mashable, Pied Piper, SpaceRace, technology
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Radio Gaga!
December 9, 2010The SpaceRace vibes were streaming through the airwaves today. You might have noticed that the wind changed, or that your hair stood up for a few minutes. Don’t worry. Don’t hide under your desk. It was only me, in an interview with CJAM-FM‘s Cameron Wells. Cam’s weekly show, Handilinks, focuses on disability issues, and features [...]
Categories: 2010, Community Management, social media
Tags: ADD & Loving It?!, advocacy, Cameron Wells, CJAM-FM, community management, disability issues, Totally ADD
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11 ways to make your corporate blog not suck
November 30, 2010Congratulations! You’ve wheedled and schmoozed your way through the mire of convincing your CEO, Executive Director, or Honcho of Another Official Stripe to launch a blog on your dazzling new, 2.0 enabled website. Or maybe you’re the Honcho, and you have realized that blogging is a great way to increase awareness about your company/initiative/life’s work [...]
Categories: social media, 2010, Mad skillz
Tags: Twitter, corporate blogging, blogs, Evernote, Flickr, blog coach, corporate communciations, company blog, CEO, Executive Director
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Stop Throwing Poop at Your Audience
October 23, 2010I was shown a potential affiliate site for an advertising campaign. They claim that a huge number of our “target” market visits their site every month. *cough* I took a wander through the “community”. All of the video content came from one advertiser. There might have been 6 videos, all introducing the staff of the [...]
Categories: 2010, Community Management, Rants!, social media, unmarketing
Tags: email marketing, Hubspot, Lifehacker, sponsored content, Tippex, website content
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Peacocks, and an infographic that rocks
October 18, 2010October marks the release of media maven Brian Solis’ and creative agency JESS3’s 2010 Conversation Prism 3.0. A colourful, spectacular infographic, the Conversation Prism represents the plethora of online engagement channels and applications available to brands, entrepreneurs, and organizations. As anyone involved in online marketing knows, the landscape of opportunity the web presents is massive, [...]
Categories: 2010, social media, unmarketing
Tags: brainstorming, Brian Solis, Conversation Prism, creativity, JESS3, mind-mapping, online engagement, peacocks, strategy
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