SpaceRace

Creative. Digital. Strategy.

Build a Twitter Strategy, not a Twategy

Sometimes it’s easier to think about Twitter in terms of what it shouldn’t be: a place for robots (or people acting like robots) to blast out sales shizzle a place where the gormless stars of The Hills brag about spray tans a place for  faceless companies to spew mission statements a place to be a [...]

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Twizzle for Haterz (or, why I love Twitter)

First, a disclaimer. I freakin’ love Twitter.  It has been, for me, a goddess-send of networking, a maelstrom of market research, and information value.  It took a fair amount of experimentation to figure out what a Twitter best-practice scenario would be for me, and it has varied with different positions, clients, products, and strat plans.  [...]

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What’s driving me lately

It’s a beautiful thing when ideas converge. When connections are made. It makes us believe that we are smart, and that our connective neural pathways are functioning as they should.  Classroom teachers have long known this – that connecting ideas promotes learning. Chemistry relates to biology. Shakespeare relates to Atwood relates to Chomsky. Those connective [...]

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