Archive for the ‘unmarketing’ category
October 17, 2011
Usually I like October. I enjoy cramming my ham hocks back into jeans. I enjoy the plethora of boot styles to gawk at behind storefronts. And I love Hallowe’en and great costumes and candy and Dachshunds dressed up like hot dogs. This year, I’m in a bit of a funk. Not a funky, James Brown [...]
Categories: 2011, Rants!, social media, unmarketing
Tags: Annelise Larsen, creative strategy, James Brown, Jelly Helms, Khayyam Wakil, MC Hammer, Mosoconf, motivation, Robot Stories, Saul Colt
Comments: 2 Comments
November 18, 2010
Scarlet Guy, my 7 year old, recently did a school project where she had to research a notable Canadian. Being a rabid book-lover, she chose Robert Munsch, the author of many of her favourite stories. She found Munsch’s website and eagerly composed a little message telling him about her project. Within a day, she received [...]
Categories: 2010, Community Management, unmarketing
Tags: community management, David Miller, Dell, FlipVideo, Judy Blume, Robert Munsch, Scholastic Starbucks, social technographics, WordPress, Zappos
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October 23, 2010
I was shown a potential affiliate site for an advertising campaign. They claim that a huge number of our “target” market visits their site every month. *cough* I took a wander through the “community”. All of the video content came from one advertiser. There might have been 6 videos, all introducing the staff of the [...]
Categories: 2010, Community Management, Rants!, social media, unmarketing
Tags: email marketing, Hubspot, Lifehacker, sponsored content, Tippex, website content
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October 18, 2010
October marks the release of media maven Brian Solis’ and creative agency JESS3’s 2010 Conversation Prism 3.0. A colourful, spectacular infographic, the Conversation Prism represents the plethora of online engagement channels and applications available to brands, entrepreneurs, and organizations. As anyone involved in online marketing knows, the landscape of opportunity the web presents is massive, [...]
Categories: 2010, social media, unmarketing
Tags: brainstorming, Brian Solis, Conversation Prism, creativity, JESS3, mind-mapping, online engagement, peacocks, strategy
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August 9, 2010
Sometimes it’s easier to think about Twitter in terms of what it shouldn’t be: a place for robots (or people acting like robots) to blast out sales shizzle a place where the gormless stars of The Hills brag about spray tans a place for faceless companies to spew mission statements a place to be a [...]
Categories: 2010, Twitter, unmarketing
Tags: CoTweet, editorial calendar, hashtags, HootSuite, TweepML, Tweetdeck, TweetUp, Twitter, Twitter for business
Comments: 2 Comments
June 17, 2010
“Clowns to the left of me, jokers to the right Here I am, stuck in the middle with you..” The middle ground is the murky in between. User experience designed for the middle ground is a rather “Stealers Wheel” way of approaching engagement. In fact, the word engagement itself is a rather middle ground concept. [...]
Categories: 2010, unmarketing
Tags: bottled water, BP, ChangeCamp, clowns, Evan Ratliff, Greenpeace, jokers, Malcolm Gladwell, MentalHealthCampTO, middle ground, Mr W, NXNEi, publishing, stealers wheel, Tipping Point, Ze Frank
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March 20, 2010
I came across this inventive new breed of form just the other day. It’s set up like a Mad Lib, which I love. The possibilities for form filling fun seem endless. If you’ve ever done a Mad Lib, you already know about the sidesplitting joy that “plural body part” can result in. I’m a joiner. [...]
Categories: 2010, Mad skillz, unmarketing
Tags: data, forms, MadLibs
Comments: 1 Comment
